About Us
Philosophy
Real estate investment, development and management are predicated on creating value. Redside creates and adds value to investments through careful analysis, attention to details and providing responsive service to owners, tenants and vendors.
Redside is absolutely committed to leading the team effort essential to exceeding owner objectives, and tenant expectations. We are not spread so thin with hundreds of buildings that we cannot spend time on your investment. We also focus on property management in the city; our attention isn’t diverted trying to sell your building or manage properties in outlying areas.
Craig Swanson
Craig Swanson, Redside’s founder and owner, is a native of the Northwest. Originally from Portland, Oregon, he graduated from University of Washington with a Bachelor of Arts degree in Economics and later received his Masters of Business Administration from Duke University’s Fuqua School of Business. Craig began his career in the computer and telecommunications business. After graduating from Duke in 1995, he got more involved in real estate while also managing various marketing and sales initiatives at Sprint. In 2002 he founded Redside and through a continued focus on building property value, has built the firm organically and through referrals. He has helped build property values for Redside’s clients through multiple residential and commercial building renovations, or more simply, carefully attending to building operations and vacancies. Craig is a licensed real estate broker in the state of Washington and lives in Seattle with his wife and three daughters.
Cale Will
Cale has served as a Property Manager and Accounting Manager at Redside for seven years. He has been in the Property Management field for eight years and spent four years as a resident manager for a thirty unit apartment building on Capitol Hill. Cale graduated with Academic Distinction from Whitman College where he also played varsity basketball for four years.
Kay Newton
Kay has over twenty years of real estate, banking and office management experience. For the last four years she has been the Office Manager and a bookkeeper for Redside Partners. Kay has a BA from Central Washington University in Ellensburg, WA.
Richard Rodriquez
Richard leads the Redside Partners maintenance team and has helped on various Redside managed properties for the last six years. Richard has worked in the construction business for twenty-five years and has an excellent working knowledge of virtually all building related problems from plumbing to sheetrock.
Scott Robertson
Another Northwest native, Scott recently graduated from the University of Washington with a Bachelor of Arts degree in Economics. He serves Redside as both an Accounting Assistant and Property Manager. While in school Scott was the treasurer of his fraternity and worked as an accounting assistant for several Seattle start-up businesses.