About Us

Philosophy

Real estate investment, development and management are predicated on creating value. Redside creates and adds value to investments through careful analysis, attention to details and providing responsive service to owners, tenants and vendors.

Redside is absolutely committed to leading the team effort essential to exceeding owner objectives, and tenant expectations. We are not spread so thin with hundreds of buildings that we cannot spend time on your investment. We also focus on property management in the city; our attention isn’t diverted trying to sell your building or manage properties in outlying areas.

Craig Swanson

Craig Swanson, Redside’s founder and owner, has owned and managed multiple properties in the Seattle area for nearly 20 years and has managed commercial and residential properties through significant renovations, “lease-ups” of vacant buildings, multiple economic cycles. He graduated from University of Washington with a BA in Economics and received his MBA from Duke University’s Fuqua School of Business.

Cale Will

Cale has served as a Property Manager and Accounting Manager at Redside for five years.  He has been in the Property Management field for seven years and spent four years as a resident manager for a thirty unit apartment building on Capitol Hill.  Cale graduated with Academic Distinction from Whitman College where he also played varsity basketball for four years.

Kay Newton

Kay has over twenty years of real estate, banking and office management experience. For the last three years she has been the Office Manager and a bookkeeper for Redside Partners. Kay has a BA from Central Washington University in Ellensburg, WA.

Richard Rodriquez

Richard leads the Redside Partners maintenance team and has helped on various Redside managed properties for the last five years. Richard has worked in the construction business for twenty-five years and has an excellent working knowledge of virtually all building related problems from plumbing to sheetrock.