Who are we?

Since 2002, Redside has managed multi-family and commercial buildings in the Seattle area. Our hands-on approach makes possible high resident satisfaction, while increasing building values one month at a time.

Today, Redside manages over 3,000 apartments in the Seattle area with a truly exceptional maintenance, field, and office staff.

Our team has varied and wide-ranging interests, which strengthen their relationships with residents and building owners. The team’s shared interests include sports, food, performing arts and college rivalries.

Some of the unique backgrounds include:

  • A former collegiate basketball, baseball, cross country runner, and volleyball player.
  • A part-time raspberry and blueberry farmer.
  • A couple of serious Mariner fans.
  • A couple of hard core live theatre fans.
  • Graduates of universities with mascots named Huskies, Wildcats, Cougars, Blues, Bronchos, Redbirds, and Maroons.


Craig Swanson

Redside’s founder and owner, Craig is a Northwest native. Originally from Portland, he graduated from University of Washington with a Bachelor of Arts degree in Economics and later received his Masters of Business Administration from Duke University’s Fuqua School of Business. After graduating from Duke in 1995, he began getting more involved in real estate while also managing various marketing and sales initiatives at Sprint. He founded Redside in 2002 and through a continued focus on building property value, has organically built the firm through its reputation and referrals. He has helped Redside’s clients build property values through multiple residential and commercial building renovations, or more simply, carefully attending to details. Craig is a licensed real estate broker in the state of Washington and lives in Seattle with his wife and three daughters.

Cale Will

Cale spent 9 years at Redside wearing a variety of hats and then in 2014, took a year-long sojourn around the world with his wife. Now serving as Redside’s Lead Operational and Property Manager, he has been in the property management field since 2004 and spent four years as a resident manager for a thirty-unit apartment building on Capitol Hill. After growing up in Montana, Cale graduated with Academic Distinction from Whitman College with an Economics degree where he also played varsity basketball for four years.  Cale is a licensed real estate broker and lives in Columbia City with his wife and daughter.

Jennifer Schwartz

Jennifer joined Redside as an Accounting Manager in 2014.  Originally from Illinois, she graduated from Illinois State University with a degree in Financial Accounting.  Previously, Jennifer was at AIMCO, a Real Estate Investment Trust headquartered in Denver, where over eleven years she worked in several accounting positions before moving to Seattle.  Jennifer is a licensed real estate broker responsible for various accounting and human resource needs of a growing company like Redside.  She lives in West Seattle where she enjoys walking and playing on Alki Beach with her two children.

Justin Weeks

Originally from Los Angeles, Justin joined the office staff as a Property Manager in 2015 after working as a resident manager for many Redside buildings.   Justin earned his Bachelor’s Degree in Sociology from Whitman College in 2013 where he played varsity baseball for four years and was captain for two years.   Justin is a licensed real estate broker and has a knack for working through difficult management assignments.  He lives on Capitol Hill and enjoys playing golf and following the Dodgers during his free time.